What is IMATS?
IMATS is the International Makeup Artist Trade Show that is held 6 times a year! It was first started by Michael Key in August 1997. It is a place where education, demonstration, and new products are often. There's a makeup museum and Afterglow party- where trade-show guest can mingle and network. It is open to the public as well as makeup pro artist and bloggers. At this event, you're able to get makeup products from various companies for a discounted price. (up to 40-50% off)
IMATS L.A. consisted of three days: Friday- Pro Event Night (Pro Card Holders and Press only), and Saturday & Sunday (open to the public).
I was given the opportunity to explore all three days, all of which I enjoyed..but man was I beat!
Below are clips and footage of the First Night- @ the Pro Event and also clips and footage from traveling, that led up to arriving to IMATS L.A.
I had the opporunity to shop and network without large crowds, as well as meet some well know makeup artist and youtube bloggers and gurus.
I am here to share my experience with you all..by breaking it down day by day, so you all can grasp what has went on that weekend! :)
[Video Footage of Traveling and Pro Event Night]
[Me @ the Royal EVENT] PRO Event Night
OOTD- Black Romper with Black Peep Toe Heels and Gold Accessories! :)
[clips of the Royal Event]
Owner of Nigel's Beauty Emporium
[Brush Sets launched at the Royal Event]
[Kevin Bennett & I]
[getting my makeup done at Glamcor Station]
[Owner of Purely Cosmetics getting her makeup done]
[Me, Nymphette, Sara]
[Holmique & I]
JulieG713 [youtube vlogger/blogger] & I
@ IMATS PRO NIGHT
[June, me, Krissy, Sara]
[Kevin Bennett & I again]
[Nymphette stuffing her face]